Psychologists investigating social influence have discovered several reasons why people conform. Discuss what psychological research has told us about why people conform. [16 marks]
Discuss two explanations of resistance to social influence. As part of your discussion, refer to the views expressed by Jack and Sarah in the conversation above. [16 marks]
Describe the roles of consistency and commitment in minority influence. Explain how Mimi and Asif could demonstrate consistency and commitment as part of their campaign. [8 marks]