Which one of the following is most associated with informational social influence? [1 mark]

Which one of the following is most associated with informational social influence?

A It is an emotional, rather than cognitive, process.

B It is based on a desire to be liked, rather than a desire to be right.

C It is more likely to lead to a permanent, rather than temporary, change in attitude.

D It occurs in unambiguous situations, rather than those where there is no obvious answer. [1 mark]

Answer: C