Steph's psychology teacher is leaving at the end of term. Steph would like to organise a surprise fancy dress party for her, but the rest of the class are not convinced that it is a good idea.

Use your knowledge of two or more factors affecting minority influence to explain how Steph can persuade the rest of her class to accept her idea. [6 marks]

Answer: Steph should demonstrate consistency by maintaining her view that the party is a great way to celebrate their teacher leaving, continuing to present the same message and showing that this is something she has believed in from the start.

Steph could also show commitment by putting in extra effort to make the event happen, such as offering to organise the decorations or pay for refreshments. This personal investment demonstrates her dedication and draws attention to her cause through the augmentation principle, making others more likely to be influenced.

Finally, Steph should show flexibility by acknowledging her classmates' concerns and being open to compromise. For example, if some students feel uncomfortable with full fancy dress, she could suggest a lighter alternative, such as everyone wearing one item of clothing related to the theme. This willingness to adapt her idea makes her appear reasonable and less dogmatic, increasing the likelihood that others will support her.