(a) Name three behaviours that enable a minority to influence a majority. [3 marks]

(b) Marcus wants to persuade his group of friends to go travelling in the summer but the rest of the group would like to go on a beach holiday. [3 marks]

Briefly suggest how Marcus might use the three behaviours that you have identified in your answer to part (a) to persuade his friends to go travelling.

Answer:

(a) Consistency

Commitment

Flexibility

(b) Marcus could show consistency by repeatedly expressing his enthusiasm for travelling and explaining the benefits of experiencing different cultures, without changing his message. He could demonstrate commitment by showing that he is serious about the idea, for example, by researching destinations, or starting to plan the trip in advance. Finally, Marcus could show flexibility by listening to his friends' views and suggesting a compromise, such as including a few days at a beach destination as part of the overall travel itinerary.

Examiner Comment: For part (b), students should ensure they engage with the scenario through genuine application. Simply stating that Marcus should show commitment by "being committed" does not demonstrate application of knowledge. To show true application, students must explain how Marcus would demonstrate commitment, flexibility, and consistency within the context of the scenario.