Identify three variables affecting conformity and outline how each of these was investigated in Asch's experiment. [6 marks]

Answer: Three variables affecting conformity include:

1) Group size – where Asch changed the number of confederates, ranging from 1 to 15

2) Task difficulty – where Asch changed the length of the lines, making the difference between the lines smaller

3) Unanimity – where Asch made one of the confederates give a different incorrect answer or the correct answer in the critical trials

Examiner Comment: The key to this question is to explain how the variable was investigated, rather than what the findings were. Questions that use the command word 'how' typically focus on the methodology of the study rather than its results.