Briefly evaluate social support as an explanation of resistance to social influence. [4 marks]

Answer: One strength of social support as an explanation for resisting conformity is that it is supported by research evidence. For example, in one of Asch's (1951) variations, a confederate was told to give the correct answer throughout the task. In this condition, the conformity rate fell to just 5%. This suggests that having another person who supports your view can reduce the pressure to conform to the majority. Social support appears to weaken the influence of the group and make it easier for individuals to respond independently. Therefore, Asch's findings provide strong support for the idea that social support helps people resist conformity.

Examiner Comment: Students should pay close attention to the command word evaluate. They will not receive credit for simply outlining social support as an explanation. Stronger responses should use evidence to assess the theory, for example by referring to variations of Asch’s or Milgram’s research to show how social support can increase resistance to conformity or obedience.